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Thank you for your interest in Eye Central News!

ECN is an innovative platform that empowers digital communications to inform, motivate, persuade and engage patients while providing vendors the ability to market their products through health care professionals. This allows patients to make informed purchase decisions. ECN showcases eye health, general health, eye care products and services in addition to real time news, weather and sports, providing an entertaining stimulus and a lasting impression to the patient.

 

ECN is offering a national promotional opportunity to join a co-op program or sponsorship program allowing your company to directly market to the waiting patient.

 

ECN allows for a fusion of brand messaging and product promotion at the point of sale. Patients are able to learn more about their choices in products and allow the health care professional to promote conversation about their preferred products. ECN connects with patients through the waiting room of the health care professional by providing a dynamic visual presentation to promote information to the patient audience.

Many practices are unaware of special promotions that vendors may already be providing. First, make sure the practice is signed up for any promotional programs that your company provides. Second, determine if your company's co-op program can be used to help sponsor the digital sign. If your program doesn't fit the criteria, please contact our corporate sponsorship specialist for ideas on developing a co-op plan for ECN.
  • Information on sponsorship levels on Eye Central News can be obtained via phone or email 877-228-4890 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
  • Possibilites include general sponsorship as well as sponsorship of the news or weather. This would include sponsor name present at all times on the screen with rotating messages below or flanking the news ticker.
  • ECN is also open to other sponsorship ideas provided by sponsors.
  • Sponsors are encouraged to pay via rebate certificates, product discounts, or other payment directly to doctors rather than making payment to ECN.
  • Each sponsor will be listed on the Eye Central News website with a short description of the company or product, company or product logo and links to websites.
  • In practices with Acuity Pro computer eye chart systems, the same "slides" shown on the waiting room monitor can be shown as a "screen saver" in the exam room at no extra charge.

Below is information from the brochure for vendors:

Eye Central News puts your product information on center stage" a large flat panel monitor in the waiting room. Currently, vendors send out marketing materials hoping that they will be used and if so, put in a visible location. With ECN, your product is presented in a high tech and high definition program that captivates waiting patients and educates them about your products specific features and benefits. This is all done at a central location and fed to each office with no assistance needed from doctor or staff.

Now is the time for your company to embrace this new technology and move into to the WOW factor of HD quality digital sign product promotion in the practice waiting room and exam room.


How does Eye Central News work?

ECN is simple in its delivery of content. Content is chosen by each practice and is divided into categories such as (vendor supported) eye care products, eye health, general health, trivia, motivational/humorous quotes, and other topics. Additional features include UPI news tickers with topics such as headlines, business, technology, sports and entertainment. Accuweather current conditions, 5 day forecast, and UV index (which can be used to promote sunglasses) are also presented. These services are updated every ten minutes and give the entire presentation an up-to-date look.


ECN Unique Selling Points

  • ECN's website contains links to every product sponsor"s website in addition to brief product descriptions. This allows easy access to your site to learn more about your products just by clicking onto the ECN portal site eyecentralnews.com.
  • Cross markets all services and products to entire waiting room audience
  • Seamless integration with Acuity Pro in the exam room included at no extra cost.
  • Developed by professionals with over 20 years of experience in patient education and practice promotion
  • Silent by design does not invade patient space or irritate staff. Audio with or without directional speakers can be added if desired
  • Increases patient loyalty by providing a new learning experience
  • A powerful presentation medium presented to patients who are most likely going to purchase within the next hour and want to know the latest in features and fashion
  • Vendor"s support of the practice leads to practice support of the vendor
  • Content is remotely delivered via the internet. Unlike physical promo items, there are no materials to produce, ship or assemble
  • Presented to current patients -a practice's best referral source
  • HD quality presentations show off your product in a manner that captivates the audience
  • Your ECN presentation can point patients to other in-store point of purchase materials and your website


The Next Step

ECN drives brand awareness by promoting the features and benefits of your products in a visually dynamic and exciting new format. ECN works with vendors to develop programs that will benefit the vendor, the practice, and the consumer. Typical presentations allow the vendor to promote its products in four 15 second time slots/hour. Variations include a constantly visible logo or message. Vendors can choose to reimburse the practice or ECN directly. Call or email us today to find out how ECN can take your product marketing to a new level.

Reduce or eliminate your outdated modes of advertising by switching to the digital information delivery system from Eye Central News.

 CONTACT INFORMATION:

VisionScience Software 877-228-4890

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YouTube Demo:  http://www.youtube.com/watch?v=Q5ePT-CILR4