The Value of Information

Research indicates the more people know about specific products, the more likely they are to make "smart" buying decisions. Consumer statistics show that 70 to 75% of purchasing decisions are made after a person enters a business.

Eye Central News is a new concept in patient education and marketing. Our product provides real time news and weather reports in conjunction with eye health, general health, and the latest health care products and services. In addition, various 3-D animated patient education programs including Ocutouch can be added as well as video from cable or satellite link, such as CNN Headline News. Updating information is as easy as contacting the ECN development team via phone or email.

Consumers/patients want to know what their options are in the products they purchase. They want to know where to learn more about their choices in products and services. What could have more impact than learning this information in the reception area of their trusted doctor via a large high definition LCD monitor? Audio can be used but Eye Cental was designed to run silently so that it does not invade the space of patients or staff. Eye Central News relies on dynamic visual presentation and interesting current information to keep the attention of the patient audience. Our goal is to make the information so interesting and visually appealing that the patient is pulled in simply by the presentation.

Eye Central News integration encourages viewers to learn about the latest technologies availabe at the practice along with the newest products and services offered.

VisionScience Software, Inc. can provide quotes on software and hardware packages that include computers and LCD flat screen monitors.

While ECN is working on national level programs, doctors are encouraged to work out sponsorships with their current vendor reps. Explain that in order to move their product, you need help to promote it by use of the digital sign. Remind them that this very specific target marketing is sending their message to patients who are waiting for an eye exam.

Eye Central News has secured co-op sponsorship programs that can significantly reduce subscription service fees. Practices may also wish to add additional local sponsors such as pharmacies and other health related businesses. ECN can develop sponsor spots at no additional charge.

Every aspect of ECN can be customized by the practice.  Specialties such as low vision, vision therapy, and all surgical/cosmetic procedures can be promoted as well as information on satellite offices and new staff additions.